OTC Drug Focus: How to Start and Manage Your Cross-border E-commerce (CBEC) Operations in China
Background
According to Statista, China has already surpassed the US and become the largest OTC pharmaceutical market in the world. The OTC drug revenue in China is expected to be the US $27.28bn in 2022.
To enter such a market via general trade, OTC drugs usually need to go through complicated marketing authorization procedures that may last 2-3 years if exempted from clinical trials, or even 4-5 years if subject to clinical trials.
Thus, cross-border e-commerce is developing as a promising approach to China\’s OTC pharmaceutical market. In Statista\’s estimation, 57.9% of total revenue will be generated through online sales in China\’s OTC pharmaceutical market in 2022.
Contents
1. China\’s OTC pharmaceuticals CBEC market analysis, taking Tmall as an example
1.1. Consumer analysis
1.2. Best-selling category analysis
1.3. Consumption trends
2. How to set up and manage a CBEC store?
2.1. Set-up procedures
2.2. Expenditures
2.3. Store business models
2.4. Basic strategies
3. Case study
Schedule
| Date | Time (GMT +8) | World Clock | Language |
| 2022-11-03 | 21:00 ~ 22:00 | London: 14:00-15:00 New York: 10:00-11:00 |
English |
Speaker
Leo Tian
ChemLinked/BaiPharm BD Manager
Working as a business development manager of BaiPharm and ChemLinked, Leo is responsible for external collaboration and communication for the pharmaceutical industry. He has kept sound cooperation with big famous brands and successfully conducted projects including consulting, product distribution, local agent services, etc.
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