REACH24H Presents Key Insights at 2023 K-Beauty EXPO: Navigating China’s Reopening

Oct. 13th, 2023

SEOUL, October 12, 2023 – REACH24H, a leading regulatory consulting company, will play a pivotal role in the highly anticipated K-Beauty Expo Korea 2023. This significant beauty exhibition, scheduled to captivate beauty enthusiasts from October 12th to 14th at the KINTEX Convention Center in Ilsan (Halls 1, 4-5), marks a notable milestone for the industry.

REACH24H k-beauty expo

As an esteemed participant, REACH24H brings its expertise and industry insights to empower the K-Beauty industry. With a focus on regulatory compliance and market access, REACH24H plays a vital role in helping businesses navigate the complex landscape of regulations and requirements for cosmetics, ensuring their products meet the standards of target markets.

Mike k-beauty expo

Celebrating its 15th edition, this year’s K-Beauty Expo Korea boasts a record-breaking participation of 400 companies occupying 650 booths—signifying a significant increase from the previous year. With 150 international buyers invited through KOTRA (Korea Trade-Investment Promotion Agency) from various corners of the globe, the event offers a bustling platform for small and medium-sized beauty enterprises to engage in export consultations.

The expo offers a splendid array of products, including the highly sought-after home and inner beauty products, as well as diverse cosmetic ingredients that comply with strengthened export standards. Additionally, visitors will have the opportunity to explore a wide range of products in the fields of hair care, body care, and esthetics, all in tune with the latest beauty trends.

A highlight of the event is the 2023 K-Beauty ASIA Business Forum, featuring Seongmin (Mike) Sohn, general manager of REACH24H KOREA, as a guest speaker.

Sohn will deliver insights on the latest cosmetic trends and trends in raw material technology in the Korean and global beauty industry. His presentation, scheduled for October 12th at Halls 212-213 of the KINTEX Convention Center, will focus on revitalizing the Korean cosmetics industry’s exports, especially in the wake of China’s market reopening and the resurgence of K-beauty in China. Sohn is expected to shed light on recent market trends, and regulatory changes in countries like China and the United States and share his perspectives on the international raw material exhibition he participated in during 2023.

By participating in the K-Beauty Expo Korea 2023, REACH24H reaffirms its commitment to supporting the K-Beauty industry in achieving regulatory compliance and expanding market opportunities.

Don’t miss out on this opportunity to witness the evolution of K-Beauty at its finest. Mark your calendars for October 12th-14th, 2023, and be part of the beauty revolution at the KINTEX Convention Center in Ilsan, South Korea.

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