Navigating the Dynamic Market of Imported Cosmetics in China

Aug. 31st, 2023

Rita Bao


In the first half of 2023, China’s cosmetic retail sales increased by 8.6% year-on-year to 207.1 billion yuan, reaching a record high. However, during the same period, there was a noticeable decline in cosmetic imports. This decline can be attributed, in part, to the impact of exchange rates, resulting in significantly higher import costs and reduced import orders. Additionally, the emergence of Chinese domestic cosmetic brands has posed a significant challenge to international brands. Therefore, it is crucial for brands to strategically realign themselves to capture the hearts of Chinese consumers in the highly competitive cosmetic market.

In this webinar, ChemLinked will provide a comprehensive overview of the dynamic market of imported cosmetics in China and share insights into the latest hot trends shaping the industry. Attendees will gain a better understanding of how to effectively navigate evolving market trends to achieve better growth in the ever-changing Chinese beauty industry.


  • Please feel free to send us questions before, during or after the webinar;
  • The presentation deck and recording video will be uploaded to this webpage after the webinar;
  • If you can’t attend the live webinar, register anyway and we will send you the webinar materials as soon as they’re available.


1.Import Analysis

  • Total import
  • Import sources
  • Import by categories

2. Competitive landscape

  • Key players and market share in the skincare and makeup categories
  • Competition dynamics in the thriving perfume segment

3. Latest trends

  • Popular efficacy
  • Precision
  • Clean beauty
  • Premiumization
  • Localization


Date Time (GMT+8) World Clock Language
2023-08-31 21:00 ~ 22:00 UK: 14:00-15:00

US: 09:00-10:00



Rita Bao

ChemLinked Market Research Analyst

Rita Bao is a research analyst in ChemLinked market team. She mainly tracks the latest market changes and trends about consumer goods in China and conducts in-depth analysis of market intelligence and consumer demand. Areas of expertise: cosmetics, clean beauty, perfume, fashionable trends, luxury products, health food, dairy.

Contact Us

If you have any questions about this webinar, don’t hesitate to get in touch with us:

Tel: +86 400 809 5809