Market Entry Strategies for Global Cosmetic Brands in India

Jan. 31st, 2024

Ishita Singh


India’s cosmetic market presents a lucrative yet diverse landscape for global brands seeking entry. With a burgeoning middle class, increasing disposable income, and a growing interest in personal grooming, India offers immense potential. However, navigating this market requires nuanced strategies. Understanding local preferences, cultural nuances, and regulatory frameworks is key.

Global brands can leverage partnerships with local retailers or e-commerce platforms, facilitating market access. Tailoring products to suit diverse skin tones, climate, and cultural preferences is essential. Engaging in targeted marketing campaigns through social media and influencer collaborations resonates well with India’s digitally savvy audience. Moreover, embracing sustainability, natural ingredients, and ethical practices aligns with evolving consumer preferences.

In this webinar, Chemlinked invited Ms. Ishita Singh, Marketing Head from Taevas Life Sciences, to dissect these strategies, offering insights crucial for global cosmetic brands eyeing successful penetration and growth in the dynamic Indian market.


  • Please feel free to send us questions before, during or after the webinar;
  • The presentation slides and recording video will be uploaded to this webpage after the webinar;
  • If you can’t attend the live webinar, register anyway and we will send you the webinar materials as soon as they’re available.


I. Introduction to the Indian Cosmetic Market

  • Market Overview: Size, Growth, and Trends
  • Consumer Behavior and Preferences
  • Regulatory Environment and Compliance

II. Understanding the Indian Consumer

  • Cultural Sensitivity: Tailoring Products for Local Preferences
  • Skincare and Beauty Rituals in Indian Culture
  • Preferences for Ingredients, Formulations, and Packaging

III. Market Entry Strategies

  • Partnering with Local Distributors and Retail Chains
  • E-commerce Penetration: Leveraging Online Platforms

IV. Marketing and Branding Strategies

  • Digital Marketing, Social Media, Influencer Collaborations
  • Product Positioning and Brand Messaging
  • Navigating Pricing Strategies in a Varied Market

V. Overcoming Challenges and Mitigating Risks

  • Regulatory Hurdles and Compliance Issues made easy to navigate with Taevas

VI. Q&A Session and Panel Discussion

*The final outline may be subjected to subtle revisions.


Date Time (GMT+8) World Clock Language
2024-01-31 21:30 ~ 22:30 London: 13:30-14:30

New York: 08:30-09:30



Ishita Singh

Marketing Head

Ishita leads the Marketing, Business Development & Delivery verticals at Taevas. She is an experienced professional with 8 years of work experience in building D2C brands, acing the world of Brand, Marketing, Advertising, Go-To-Market Strategy, E-Commerce Sales Strategy, B2B Sales, Business Development, Client Relations & Key Account Management and holds a post-graduation in Marketing, Advertising and Brand Communications. Having worked with various companies ranging from start-ups & to tech giants, Ishita finds her passion in bridging the gap between the world’s most innovative technologies & the people who can benefit from them. She is your host for today. Ishita is a beauty, fitness, and sustainable fashion enthusiast. She likes to read about the world, and its changing themes; travel mindfully for some noteworthy experiences and engage in discussions that make the world a better place. She is 5 years old in her climate journey now and strives every day to make conscious choices so she can lead a zero-waste life.

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