A Look Back at 2023: Eight Notable Keywords Depicting Chinese Market Dynamics

Jan. 25th, 2024

Rita Bao, Jekyl He



In 2023, the Chinese market experienced another eventful year, during which many essential market changes occurred. For instance, companies strategically orchestrated tailored movements to align with prevailing trends of rational consumption and sustainability. Certain brands became dark horses of the year, achieving remarkable success due to the popularity of their respective categories. Whereas, some categories faced challenges as consumer enthusiasm waned, leading to a recession in their market demand.

In light of these changes, ChemLinked sorted out eight notable keywords that effectively capture the dynamics of the Chinese market in 2023. Under the corresponding keyword, significant events and categories that shape the market landscape will be introduced in detail. By doing so, ChemLinked aims to equip enterprises with valuable insights into what happened in the Chinese market in 2023 and help them navigate the intricacies of the Chinese market landscape.


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  1. Rational Consumption
  2. E-commerce Landscape Transition
  3. Attention-Grabber Marketing
  4. Unusual Flavour Seeking
  5. Big Hits
  6. Fading Popularity
  7. Greening of Brands
  8. Reputation Incidents

*The outline may be subjected to subtle changes.


Date Time (GMT+8) World Clock Language
2024-01-25 17:00 ~ 18:00 London: 9:00-10:00 am

New York: 4:00-5:00 am



Rita Bao

ChemLinked Market Research Analyst

Rita Bao is a research analyst in the ChemLinked market team. She mainly tracks the latest market changes and trends about consumer goods in China and conducts in-depth analysis of market intelligence and consumer demand. Areas of expertise: cosmetics, clean beauty, perfume, fashionable trends, luxury products, health food, dairy.

Jekyl He

ChemLinked Market Research Analyst

Jekyl graduated from the University of Manchester with a master’s degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes in imported consumer goods in China and the rest of the Asia Pacific area and provides customized consulting services for clients. Areas of expertise: cosmetics, food, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, and luxury products.

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