EWG Verified® Certification Guide: What Is & How to Get

What Is EWG and the EWG Verified® Certification?

The Environmental Working Group (EWG) is a nonprofit organization founded in 1993, dedicated to protecting human health and the environment. It is renowned for its rigorous research on potentially harmful chemicals in consumer goods and for advocating safer product formulations and ingredient transparency.

The EWG Verified® certification is a trusted mark developed by EWG to help consumers easily identify products that meet the highest standards for health and safety. It has become a critical benchmark in evaluating the safety and transparency of personal care products, cleaning products, and more.

EWG Verified® Certification

Scope of EWG Verified® Certification

EWG Verified® certification applies to a wide range of consumer goods, including:

• Personal care products: shampoos, conditioners, body washes, foundations, BB creams, nail polishes, toothpaste, etc.
• Cleaning products: laundry detergents, toilet bowl cleaners, floor cleaners, bleach, etc.
• Mattresses: organic mattresses, latex mattresses, children’s mattresses, spring mattresses.
• Baby and diapers: baby lotion, baby shampoo, baby laundry detergent, diapers, oils, etc.
• Pet grooming products: pet shampoos, conditioners, wipes, toothpaste, etc.

EWG VERIFIED™ Standards

Certification standards vary by product category and include strict criteria such as product eligibility and rating, ingredient safety, full transparency, standardized naming, labeling compliance, product quality, and good manufacturing practices (GMP).

Taking personal care products as an example, certification is subject to the following specific requirements, such as:

1. Products must fall into one of the EWG personal care product categories approved for licensing.
2. Products must rate “Green” in Skin Deep.
3. Products cannot contain any ingredients on EWG’s list of unacceptable ingredients.
4. Products must follow standard ingredient naming guidelines.
5. Products must fully disclose all ingredients, including ingredients used in fragrance and flavor mixtures and chemicals used to coat mineral ingredients.
6. Products must disclose all fragrance allergens required on personal care product labels in the EU.
7. Products must follow EU labeling guidelines for nanomaterials used in cosmetics.
8. Product labels must show an expiration date or a “period of time after opening.”
9. Product manufacturers must develop, document and follow current good manufacturing practices.

EWG Verified® Certification Process

1. Preliminary Consultation
2. Complete Application Materials
3. Product Submission (Official Review)
4. Ingredient substantiation (Official Review)
5. Approval and Contract Signing
6. Use of the EWG Logo

Why Pursue EWG Verified® Certification?

• Scientific Credibility: Certification criteria are developed by leading scientists, toxicologists, and chemists.
• Health & Safety Assurance: Products are free from ingredients linked to human or environmental harm.
• Complete Transparency: Full disclosure of all ingredients, including those used in fragrances.
• Consumer Trust: The EWG Verified® mark empowers consumers to make informed choices with confidence.
• Competitive Edge: Gain access to the growing segment of health-conscious consumers and green markets.

Our Services

We provide comprehensive EWG certification consulting tailored to your business needs:

• Full Certification Guidance: End-to-end consulting from application to final approval.
• Hazardous Ingredient Screening & Substitution: Identify and replace unsafe components.
• Testing Supervision: Ensure accurate, reliable test results by overseeing third-party analysis.
• Customized Services: Flexible support based on your product type, region, and target market.

Why Work with REACH24H?

• Strong Technical Expertise: Our team includes certification specialists with deep knowledge of EWG standards and product safety regulations.
• Proven Certification Experience: Years of hands-on experience helping brands achieve green certifications.
• Global Language Support: Multilingual service team fluent in Chinese, English, Japanese, Korean, and Hindi—ready to support clients worldwide.

Partner with us to earn the EWG Verified® mark and show your commitment to health, safety, and sustainability.