Online influencers, or key opinion leaders (KOLs), are huge in China, particularly in today’s changing online landscape. Traditional e-commerce platforms like Taobao and JD are becoming increasingly social, such as WeChat and Weibo are more focused on e-commerce, and rising social platforms like RED, Douyin and Bilibili have successfully sped up their pace in advertising and e-commerce. Driven by the wave of social media, KOLs have become ever more noticeable. They become an essential means of brand promotion, a bridge between brands and consumers.

In this webinar, Kim Leitzes, Managing Director of Asia Pacific at Launchmetrics, a pioneer in the Chinese Influencer Marketing (KOL) industry, will share her insights into China’s KOL marketing and some takeaways on how brands can leverage KOL marketing.

Contents

Part 1  Overview of China’s Social Landscape

Part 2  Trends in China KOL Marketing

Part 3  Unlocking KOL Analytics:

             Identifying Winning Strategies with Media Impact ValueTM

Part 4  Key Takeaways on How Brands Can Leverage KOL Marketing

* The final outline may be subject to subtle changes.

Schedule

Speaker