China Market Entry & Branding for OTC Products

Dec. 20th, 2022

Ryan Molloy


In recent years, China has eased its market regulations when it comes to over-the-counter (OTC) medicines, allowing for the importation of OTC products through new channels such as cross-border E-commerce. This comes at a time when consumption of OTC products is growing, as Chinese consumers become more health conscious, providing new opportunities in the category.

However, in order to ensure long-term success, OTC medicine brands need to understand the market, the category, and the consumers. Brands need to develop a market entry plan that considers both the sales channels available and the marketing strategies that will help the brand to reach the target consumers.

During this webinar with Ryan Molloy, CEO of RedFern Digital, we will be discussing the China market entry options for foreign OTC drugs, before diving into aspects ranging from trends in the category and packaging and design, to changes in consumer demographics. We will provide viewers with an understanding of the OTC medicines category in China, along with practical advice and best practices when it comes to branding and marketing.


  • Market entry options for OTC & the size of the OTC market
  • Regulations to take note of
  • Opportunities in CBEC
  • Key trends and growth in the OTC category
  • Changes in consumer demographics
  • The importance of digital & China’s digital landscape
  • Branding & positioning in the market
  • Packaging & design
  • Best practices for digital marketing as an OTC brand


Date Time (GMT +8) World Clock Language
2022-12-20 21:00 ~ 22:00 London: 13:00-14:00
New York: 8:00-9:00


Ryan Molloy

CEO of RedFern Digital

Ryan Molloy is the CEO of RedFern Digital, a full-service digital marketing and E-commerce agency. He has lived in China for more than 20 years and has been responsible for the strategic direction, growth, and performance of some of the largest and most successful brands across a dynamic range of categories coming into the China market, covering branding, strategy, social media marketing & E-commerce. As a seasoned marketer, his experience ranges from brands across FMCG, Alcohol, Mother & Baby, Food & Beverage, Health & Wellness, etc. He has a passion for growing brands in the China market and supporting them in achieving their commercial goals.

Contact Us

If you have any questions about this webinar, please feel free to contact us:

Tel: +86 (0)571 8710 3829